A $50 million ad blitz will try to turn Covid-19 vaccine skeptics into believers.

With coronavirus cases on the rise, a marketing push is underway to persuade skeptical Americans to immunize themselves once vaccines are ready.

source https://www.nytimes.com/2020/11/23/world/a-50-million-ad-blitz-will-try-to-turn-covid-19-vaccine-skeptics-into-believers.html